Please read my disclosure policy for more information. They wanted to be able to expand their brand to encompass all fruit and appeal to wider markets and therefore transitioned into the iconic Newton snack it is today.Īs an Amazon Associate, I earn from qualifying purchases. The links below may be affiliate links. This was considered a huge identity crisis at the time for the company who wanted to step away from being associated with the older generation. In 2012 Nabisco began to swap out the fig filling for other fruits such as apple, strawberry, raspberry, and mixed berry and in doing so decided to drop ‘fig’ from the ‘fig newton’ name. In fact, it is such a popular and well-recognized American snack that 16th January is recognized annually as National Fig Newton Day. Produced by the company Nabisco, Fig Newtons are an extremely popular American snack, selling over 70 million bars a year. They were first baked at the F.A Kennedy Steam Bakery and named Fig Newton after the town Newton, Massachusetts. In 1891 Charles Rosser came up with the idea to put fig paste into a thick dough and the Fig Newton was born. They were a popular British snack and brought over to America by British Immigrants. In the 1800’s it was believed that many illnesses were linked to digestive problems and doctors recommended patients eat biscuits and fruit daily to help settle the stomach.įigs were the perfect choice due to how well they complimented the taste of biscuits.
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